In the latest installment of NIQ’s Founders Series, NIQ’s Anna Mayo is joined by Garrett Greller, founder of Uncle Bud’s—a hemp wellness brand. Garrett’s journey began when he was diagnosed with arthritis at 14. Seeking a natural solution, he created Uncle Bud’s, rooted in authenticity, initially focusing on pain relief and eventually expanding into skincare.

Garrett discusses challenges in the CBD industry, combating misinformation, and Uncle Bud’s strategic entry into retail. He emphasizes staying ahead of trends, using data for informed decisions, and connecting genuinely with customers.

His advice for CPG founders centers on authenticity, creating products that solve real problems. Garrett Greller’s commitment to authenticity drives Uncle Bud’s in the competitive world of CBD and hemp products.