What you’ll learn when you download the report

Brands that are not attuned to Latinx values and habits stand to miss out on this powerful market, which is reshaping the U.S. mainstream.

Just how big is the Latinx opportunity? U.S. Hispanic consumers wield $1.5 trillion in annual buying power, which is higher than the gross domestic product of countries like Australia, Mexico and Spain. This economic power is only projected to increase. Between 2018 and 2058, according to the U.S. Census Bureau, the Hispanic population is projected to grow by 82%, compared to only 9% for the non-Hispanic population. Brand marketers that get Latinx outreach right now stand to benefit for decades to come.