What’s in the report?
We audited 30 top retailers and uncovered inaccessible “digital stores,” empty “digital aisles” and a massive opportunity for retailers to better serve this growing group of shoppers.
In this groundbreaking study, you’ll find:
- Results from the audit of 30 top retailers selling food & beverage, personal care and pet food products online
- Key findings from the audit, like retailers fail to return 92% of products in their assortment that qualify to be returned based on common search terms
- The significant opportunity for retailers to delight and win more loyal shoppers who are shopping by need state