Product visibility on the digital shelf is tightly linked to ecommerce business success. In fact, how a product performs in search is directly correlated to conversion rates. That’s why measuring search KPIs comprehensively is critical.
The reality is that the method of measurement most solution providers use—and that manufacturers rely on—is quite limited and therefore often not indicative of true performance in search. The reason the accuracy of this key metric is usually off is because the data being used is generated from only a sample of online stores instead of all of them.
In this eBook will demonstrate how:
- Share of search and search ranking can vary by e-store
- The impact listing variances and availability has on search
- The consequences of out-of-stocks on search can be lasting
Download the eBook today to learn more about how essential search is to the success of your products on the digital shelf.
eBook: The role of accuracy in search