Report

eBook: The role of accuracy in search

Report

eBook: The role of accuracy in search


Learn why comprehensive digital shelf analytics are essential to both attaining true search measurement and elevating your digital shelf visibility


Search and
conversion rates

Product visibility on the digital shelf is tightly linked to ecommerce business success. In fact, how a product performs in search is directly correlated to conversion rates. That’s why measuring search KPIs comprehensively is critical.

The reality is that the method of measurement most solution providers use—and that manufacturers rely on—is quite limited and therefore often not indicative of true performance in search. The reason the accuracy of this key metric is usually off is because the data being used is generated from only a sample of online stores instead of all of them.

In this eBook will demonstrate how:

  • Share of search and search ranking can vary by e-store  
  • The impact listing variances and availability has on search  
  • The consequences of out-of-stocks on search can be lasting  

Download the eBook today to learn more about how essential search is to the success of your products on the digital shelf.

eBook: The role of accuracy in search

NielsenIQ Digital Shelf Analytics
NielsenIQ Digital Shelf Analytics

Beyond eCommerce intelligence, actionability redefined

Optimize CPG ecommerce with our NEW AI-led Digital Shelf Analytics. Move beyond monitoring ecommerce to taking actions that boost performance.

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