Product findability is linked to business success. It’s crucial that CPG manufacturer’s search measurement is accurate. The reality is that the method of measurement most solution providers use—and that manufacturers rely on—is quite limited and therefore often not indicative of true performance in search. The reason the accuracy of this key metric is usually off is because the data being used is generated from only a sample of online stores instead of all of them.
How a product performs in search is directly correlated to conversion rates. That’s why measuring search KPIs comprehensively, and not just from a sample of stores, is critical.
This ebook demonstrates how:
- Share of search and search ranking can vary by estore
- Listing variances and availability impact search
- The consequences of out of stocks on search can be lasting
Download the ebook today to learn more about how essential search is to the success of your products. (Note, clicking the button will redirect you to the Data Impact site for download.)