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NIQ Digital Shelf
Most digital shelf tools tell you what changed. NIQ Digital Shelf tells you why it changed, what it cost you, and what to do next — connecting digital shelf performance to sales, shopper and media data across every retailer and location where your products are sold.
From monitoring the shelf to understanding what drives growth
Companies of all sizes across the globe rely on NIQ Digital Shelf for location-level shelf data, connected intelligence and advisory support that turns measurement into action.
- Know what happened. Every SKU, at every location, at every retailer collected continuously from retailer websites, not just estimated from a sample.
- Understand why. Digital shelf signals connected to sales, shopper and media data, so your teams can explain performance instead of only observing it.
- See the impact, and act on it. AI-powered analysis quantifies what each KPI contributed to revenue and ranks the actions worth taking first.
Built on connected intelligence and one product truth
Comparable data starts with knowing that the same product is the same product. NIQ Digital Shelf matches every listing to NIQ’s gold-standard UPC-based product referential rather than relying on search-based categorization, so your data compares cleanly across retailers, markets and categories – with AI-assisted matching and human validation, and new retailers and categories added without work from your team.
Previously Data Impact, NIQ Digital Shelf combines that foundation with NIQ’s global measurement, shopper and content data.
Brands have more commerce data than ever and less clarity about what drives growth. Digital shelf, sales, shopper and media insights sit in separate systems. Teams watch KPIs move without being able to explain the business impact. More time goes into finding issues than fixing the ones that matter and discovery is increasingly decided by retailer algorithms, retail media and AI assistants rather than by shelf position alone.
Designed for omnichannel, e-commerce, marketing, media, sales and retailer analytics teams, NIQ Digital Shelf is tailored to your categories and retailers to:
1
Connect execution to outcomes
Link availability, visibility, content and pricing directly to sales and share, so every KPI has a revenue number attached.
2
Win product discovery
Improve share of search, category position and retail media presence, with AI-decoded retailer algorithms and keyword recommendations at SKU level.
3
Fix issues where they happen
Location-level analytics across 100% of stores, so out of stocks, listing gaps and pricing errors are surfaced with the retailer and location attached.
4
Grow on Amazon & marketplaces
Sales and share estimates where retailers don’t report them, plus content compliance, 1P and 3P seller tracking and lost buy box monitoring.
Master the complexities of digital commerce
E-commerce now accounts for a material and growing share of CPG sales in every major market, and the digital shelf decides which products shoppers ever see. Now, with the introduction of agentic commerce, understanding the total marketplace is no longer optional.
1
More than 200 billion online data points collected daily across 1,000+ retailers and 141,000+ locations, matched to a UPC-based product referential.
2
A complete dataset collected where consumers shop, giving a precise view of omnichannel distribution and localized levers of action.
3
Digital shelf data connected to NIQ sales and share data so performance can be explained, not just observed.
4
Personalized advisory support, with clear guidance and accountable next steps from retailer negotiation through to strategic planning.
NIQ Digital Shelf Lite
Monitor and fine-tune your ecommerce strategy across multiple platforms, retailers and countries.
Win on the digital shelf
Find out more about the collaborative platform powered by the most robust data and actionable insights to drive better e-commerce and omnichannel results.