Analysis
NIQ Digital Shelf
A powerful, collaborative analytics platform that helps brands interpret and master their omnichannel data. Real-time e-store data and advanced AI algorithms offer actionable insights and clear strategic guidance for optimized execution across an organization.
Transforming e-commerce data into actionable insights
More than 150 companies in 72 countries rely on NIQ Digital Shelf for rigorous and actionable insights, constant innovation, and advisory support.
- Radically improve performance. Best-in-class technology provides a hypergranular view of banner- and store-level e-commerce insights.
- Grow sales. Global and scalable data analytics offer manufacturers a precise visualization of their omnichannel distribution and the ability to identify localized levers of action.
- Drive growth. AI-powered predictive analytics comprising location-based analytics, sales and share
Winning the CPG digital shelf
A cutting-edge omnichannel analytics solutions provider, Data Impact works with global CPG brands to drive growth and innovation through localized data and A.I. algorithms. Its team of experts share guidance with precise and accountable steps to offer manufacturers and retailers unparalleled, comprehensive coverage with the granularity needed to make winning omnichannel decisions.
Today’s CPG manufacturers are challenged on all fronts—from understanding how to harness the power of omnichannel, to identifying the right investment for search and media buys, to ensuring market share is not eroded by new competitors—all while avoiding zero-sum price wars.
Designed for omnichannel, e-commerce, marketing, media, sales and/or retailer analytics teams, NIQ partners with clients to tailor the Digital Shelf platform specifically to their needs to:
1
Optimize activity
Optimize activity by leveraging digital shelf analytics for guidance through every step of the conversion funnel.
2
Enhance e-retail brands
Enhance e-retail brands with superior visibility, which is essential to the acquisition of new customers.
3
Augment omnichannel presence
Augment omnichannel presence with location-based analytics, which address every e-commerce issue—from distribution to e-retail effectiveness.
4
Elevate Amazon market share
Elevate Amazon market share by monitoring product performance, competitor performance and business drivers for a 360-degree view to accelerate penetration and category coverage.
Win on the digital shelf
Find out more about the collaborative platform powered by the most robust data and actionable insights to drive better e-commerce and omnichannel results.
Master the complexities of digital commerce
E-commerce sales account for 12% of CPG sales in the US and up to 30% of sales in global markets, with estimates of 15% CAGR growth through 2025. It’s critical for retail trading partners to understand the total marketplace.
1
Comprehensive and actionable insights from more than 200 billion data points collected daily in75 countries from 1000+ retailers with 56 million products.
2
A complete dataset collected where consumers shop, which provides CPG manufacturers with a precise visualization of their omnichannel distribution and the ability to identify localized levers of action.
3
Personalized, ongoing advisory support with clear training for clients to use and adapt the platform to track KPIs and provide guidance on strategic decisions—from retailer negotiation to strategic decision-making and insights.
4
Actionable guidance that provides precise, accountable steps to address business needs and includes automated reports, scorecards, and alerts.
