An Inside Look: The Food Category for SMBs - NIQ

An Inside Look: The Food Category for SMBs


An Inside Look: The Food Category for SMBs

  • Find out the latest market information on the performance of the food category and connect the dots with data on consumer behavior and market realities with NIQ’s latest report, An Inside Look: The Food Category.  
  • The report provides an in-depth overview of what small and medium businesses (SMBs) in the food category told us about their products and operations and takes a deep dive into the top 3 challenges they face: inflation, innovation, and consumer loyalty. 

The fastest way to the heart

NIQ has surveyed SMBs to develop a better understanding of their business challenges, current concerns, perceived risks that would impact business growth, and their view of future growth opportunities. Of those surveyed, 59% of our respondents had products that fell under the category of food, leading to the focus of this report being on SMBs within the food category.​  

While great opportunity lies within this field, so does great competition. ​Do you have the right insights to bring your game forward? ​ 

In this report, we explore the top 3 challenges SMBs face in the food category worldwide and the realities of the consumer and the market landscape according to the story written by data.

Not sure if data is the right investment for your business?

Then give it a go for free.

If you happen to own or be part of an SMB in the FMCG or CPG industry, then this is tailored just for you.

Participate in our brief survey to share perspectives about your business and enjoy a valuable reward as our token of appreciation.

What are your greatest challenges right now? What is your go-to solution when faced with a financial crunch in your P&L? Do you consider altering package sizes, increasing prices, consulting data, or simply trusting your instincts?

an aisle in a grocery store

Download the report

NIQ’s An Inside Look: The Food Category report delivers sentiments of small and medium businesses from around the world. Read and learn about business challenges for SMBs in the food category and develop resilient growth strategies.

What’s next for SMBs

38% of SMB survey respondents noted that they use market research data to predict business opportunities, and 98% have done so with success. Between the challenges SMBs face on pricing, retailer negotiations, and changing consumer behavior, the quest for growth and sustainability requires more hits than misses. ​  

The beauty of data is that it can be searched for solutions that suit your needs.​  

For example, backing up proposals with the correct category information and winning angles can help SMBs form strong partnerships, negotiate favorable terms, diversify distribution channels, and secure shelf space when dealing with retailers. ​  

By addressing these challenges head-on, SMBs can navigate the dynamic business landscape and position themselves for long-term success.

Fuel your growth

Access market, category, and channel data that can take your business to the next level.