Meeting the needs of black consumers
Black households in the US are a young and growing population. People who identify as Black or African American make up nearly 14% of the population, with 37% classified as Millenials.
Understanding the needs, wants, and habits of this consumer group is critical. Download the newest edition of our Diverse Voices report to learn:
- The top 20 categories purchased by Black consumers
- Which categories show low engagement among this group
- Where Black consumers are shopping and more
The evolving Hispanic consumer