Report

Diverse voices: LGBTQ+ consumers

Report

Diverse voices: LGBTQ+ consumers


LGBTQ+ consumers: Intersections and inroads is a comprehensive look at the buying behaviors of LGBTQ+ consumers.


A comprehensive report of the buying habits and behaviors of LGBTQ+ consumers

Self-identification as LGBTQ+ is growing in the U.S., with LGBTQ+ consumers representing over $69B in the market. They are a part of every community throughout the US and diverse in terms of personal characteristics, socioeconomic outcomes, health status, and lived experiences.

The report serves as a resource for marketers to recognize the opportunities within the LGBTQ+ consumer segment.

You will discover insights into:

  • LGBTQ+ consumers’ spending trends and priorities
  • Demographic intersectionalities of LGBTQ+ consumers
  • How to reach LGBTQ+ consumers
  • The LGBTQ+ consumer’s aspirations,  preferences, and tastes
  • And more!

Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups. NielsenIQ data is leveraged to help contextualize the state of the LGBTQ+ consumer market.