A comprehensive report of the buying habits and behaviors of LGBTQ+ consumers
Self-identification as LGBTQ+ is growing in the U.S., with LGBTQ+ consumers representing over $69B in the market. They are a part of every community throughout the US and diverse in terms of personal characteristics, socioeconomic outcomes, health status, and lived experiences.
The report serves as a resource for marketers to recognize the opportunities within the LGBTQ+ consumer segment.
You will discover insights into:
- LGBTQ+ consumers’ spending trends and priorities
- Demographic intersectionalities of LGBTQ+ consumers
- How to reach LGBTQ+ consumers
- The LGBTQ+ consumer’s aspirations, preferences, and tastes
- And more!
Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups. NielsenIQ data is leveraged to help contextualize the state of the LGBTQ+ consumer market.