What you can discover 

This report looks at the region’s FMCG e-commerce market, its issues regarding product discoverability, and the opportunities this creates for brands and retailers prepared to put in the work needed to drive online discoverability for the Benelux shopper.   

The report examines the state of the Benelux market compared to other markets. According to the Centre for Retail Research, 26.5% of retail trade was online in 2022 in the U.K., compared to 19.2% in the Netherlands and 13.1% in Belgium. To explain these numbers, it also examines Benelux retailers’ e-commerce platforms compared to retailers in other markets.  

You’ll learn about the challenges Benelux shoppers face when a search on the online grocery aisles returns “no results found” — or delivers items that don’t match what is needed, and the causes of these challenges.