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Report

Two-Wheeler Owners Have High Degree of Satisfaction with Initial Quality

Report

Two-Wheeler Owners Have High Degree of Satisfaction with Initial Quality



NielsenIQ and J.D. Power have collaborated to relaunch the J.D. Power 2023 India Two-Wheeler Initial Quality Study SM (2WIQS).

According to the report, two-wheeler owners in India have high satisfaction with the initial quality performance of their vehicles. More than one-fourth (28%) of two-wheeler owners say the number of problems experienced with their new two-wheeler are fewer than what they expected. After a hiatus since 2019, J.D. Power has re-launched the India Two-Wheeler Initial Quality Study this year in collaboration with NielsenIQ.

Initial quality is measured by the number of problems experienced per 100 vehicles (PP100) in the first six months of ownership, with a lower score reflecting higher quality. In this year’s study, the industry average is 107 PP100. The scooter segments combine for an average of 91 PP100, while the motorcycle segments combine for an average of 101 PP100. For the first time, the study includes electric two-wheelers, with 173 PP100.

Key findings of the IQS study:

  • More problems cited by owners of electric two-whelers:
    Electric two-wheelers experience more problems (173 PP100) than in any other segment, with nearly half of those problems (85 PP 100) being related to connectivity.
  • Fuel efficiency and driving range expectations:
    Owners of gas-powered two-wheelers have similar levels of satisfaction with the fuel efficiency and driving range of their vehicles. Among owners in both categories, 80% say that the fuel efficiency and driving range met their expectations.
  • Longer ownership cycle expected:
    Owners say they intend to keep their current two-wheeler for seven to eight years. In the 2019 study, that figure was six years.

What does the study measure?

The study measures problems experienced in two distinct categories: design-related problems and defects and malfunctions. The study includes specific diagnostic questions covering seven problem categories for gas-powered models:

  • Fit and finish
  • Engine
  • Transmission
  • Brakes
  • Ride and handling
  • Lights and electricals
  • Gauges and controls

For electric two-wheelers, an additional category of connectivity is also included.

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