Report

Channel Strategy Report 2024

Maximizing the beverage opportunity in various key On Premise channels by exploring consumer needs and how these differ by venue across a range of criteria

Report

Channel Strategy Report 2024

Maximizing the beverage opportunity in various key On Premise channels by exploring consumer needs and how these differ by venue across a range of criteria



Understanding how different brands and categories perform across particular visit types and consumer motivations is vital for supplier success.

CGA by NIQ’s Channel Strategy report 2024 offers a comprehensive overview of On Premise channels. It uncovers profiles of interest, information around consumer visitation, and their consumption behaviors within the channel – key to informing successful On Premise strategies. 

The core report will help you understand the opportunities available across 11 specific channels.

  • Casinos
  • Casual Dining Restaruants
  • Airlines/ Airport Bars
  • Sports Bars
  • Premium Cocktail & Mixology Bars
  • “Eater-tainment” Venues
  • High Tempo Venues
  • Musical/Art Festivals
  • Neighborhood Bars
  • Fine Dining Restaurants
  • Arenas/ Sports Stadiums

Plus, accompanying individual deep dive reports will help you maximize possibilities within each channel to shape tailored strategies at a specific channel level.

Download more information here or contact the experts

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