FMCG Resilience​: How to navigate through turbulent times and recover volume​ 


FMCG Resilience​: How to navigate through turbulent times and recover volume​ 

  • In an era of economic uncertainty and market volatility, the ability to steer through turbulent waters and reclaim lost volume is paramount for FMCG companies.  
  • At Gondola Day 2024, NIQ experts Donatien Hanssens and Sebastiaan Buchholtz unveiled a roadmap for success, offering insights into how businesses can not only weather the storm but emerge stronger, recapturing lost ground in volume sales
  • Download the full deck and learn more about: boosting volume sales and finding the path to success in today’s turbulent economy. 

Market Resilience Amidst Price Dynamics 

Despite the onslaught of price hikes, the FMCG sector has exhibited remarkable resilience, defying expectations with a 0.5% growth in volume sales. This unexpected uptick, occurring alongside a significant inflation-driven surge in prices, underscores the adaptability of the industry.  

Consumer Behavior Shifts and the Rise of Private Labels 

Private labels now command an impressive 41.2% market share. As consumers increasingly seek value-driven alternatives amidst economic uncertainty, FMCG companies are faced with the challenge of adapting their product offerings and marketing strategies accordingly. By understanding and capitalizing on these shifting consumer preferences, businesses can position themselves for success in an increasingly competitive market landscape. 

Optimizing Promotional Strategies for Maximum Impact 

Promotions have long been a cornerstone of FMCG sales strategies, but their effectiveness has come under scrutiny in recent times. Despite constituting a significant portion of total sales, the efficiency of promotional efforts has experienced a noticeable decline.  

Embracing Innovation and Adaptation for Future Growth 

As FMCG companies navigate through turbulent times, innovation and adaptability emerge as key drivers of future growth. From agile pricing models to innovative packaging solutions, businesses must continually evolve to meet the evolving needs and preferences of consumers. By embracing forward-thinking strategies and leveraging emerging technologies, FMCG entities can not only recover lost volume but position themselves as industry leaders in a rapidly evolving landscape. 

From understanding market dynamics to leveraging consumer trends and optimizing promotional strategies, this presentation offers a roadmap for growth in these turbulent times. Dive deeper into these insights by downloading the full presentation deck and navigate the path to success in today’s dynamic landscape.