Infographic
Map of the Month: NIQ Purchasing Power, Europe 2025
Our Geomarketing Map of the Month for October shows the regional distribution of purchasing power in Europe in 2025.
Western Europe
Displaying 23 results
Analysis
How to shine in wine in Italy: Five key takeaways from the Milano Wine Week
Italy has some of Europe’s biggest opportunities for out-of-home wine sales. But in an ultra-competitive space, what can suppliers do to grow sales and share?
Webinar
Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality
Learn how to drive portfolio incrementality for your brand and category by defining the right assortment and price – pack architecture.
Report
Home Appliances Outlook 2026: Western Europe
Explore the critical themes shaping consumer demand and market trends for small and major domestic appliances in Western Europe in 2026.
Success Story
Future Ready: CIVD Relies on GfK Insights for the Post-COVID Era
As the industry association for caravaning, CIVD was tasked with conducting the market analysis and sharing the results with its members. Given the strong and trusted collaboration over the past five ...
Infographic
Map of the Month: Baby Boomers and Generation Z, Europe 2024
Our Geomarketing Map of the Month for September shows the regional distribution of Baby Boomers and Generation Z in 2024 across Europe.
Infographic
Map of the Month: Retail share of private consumption, Europe 2024
Our Geomarketing Map of the Month for August shows the retail share of private consumption in 31 European countries in 2024.
Infographic
Map of the Month: Retail turnover, Europe 2024
Our Geomarketing Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2024.
Webinar
Client Academy, Episode 2: Promo Power Hour
Learn crucial and basic concepts of the art of promoting well through different observed market strategies and real success examples
Webinar
Keeping the Spark webinar
Learn what portfolio levers to pull to drive growth. Should you consider pricing strategies, optimize pack sizes, or introduce innovations?
Webinar
Client Academy, Episode 1: Price – Pack Architecture
Learn what portfolio levers to pull to drive growth. Should you consider pricing strategies, optimize pack sizes, or introduce innovations?
Report
Consumer Tech Industry Trends 2025
Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!