Despite many consumers tightening their purse strings, hospitality still has a vital role to play in the social lives of Britain’s consumers. But what is it about hospitality that consumers really and truly value?

Exclusive consumer research of 5,000 GB consumers, conducted in partnership with Zonal and UK Hospitality, reveals what aspects of the industry consumers love the most; from why people choose to go out instead of staying in, to what aspects of a pub, bar or restaurant’s offering would keep making them come back for more.

Download the latest GO Technology report.