The number of consumers not showing up for their reservations in pubs, bars and restaurants is back to a record high, with 14% of guests not honouring reservations or informing venues in advance that they need to cancel.
Whilst previous GO Technology data had measured no-shows as decreasing, the latest research shows they have now returned to the same level as three years ago, highlighting the significant and persistent problem they present.
The exclusive survey of 5,000 British adults highlights that 18% of consumers cancel in advance and one in seven (14%) admit to failing to turn up without telling their venue. The latest GO Technology Report reveals the truth behind no-shows, the scale of the problem and the step to fix it.
Download the full report to learn more.
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