Report

Innovate to elevate: Driving Tech & Durables spending in 2025

Download the full report
Report

Innovate to elevate: Driving Tech & Durables spending in 2025

Download the full report

In the slowly improving but complex Tech & Durables markets around the world, product manufacturers and retailers are questioning how best to drive sales volumes and revenues in 2025. The answer lies with the right innovation—innovation that meets consumers’ demand triggers and value perceptions head-on.


For Tech & Durables companies looking to make the most of their innovation investments, it’s essential to look at the current market environment and how it’s influencing consumers’ daily motivations.

Amid mixed economic conditions, Tech & Durables (T&D) companies can expect only a weak consumer pull for many of the latest and most expensive items, except when there are visible and valuable innovations that directly meet consumers’ daily needs.  

In the first half of 2024, for example, 35% of TVs sold were older models launched at least two years earlier—an increase of 6 percentage points compared with the first half of 2019.

Innovation doesn’t have to reinvent the wheel, but it must improve experience.

Whether it’s through saving time and effort on household chores, tracking health and wellness metrics, providing daily aesthetic pleasure, or helping save energy—and therefore money—for the user, people want new products that continually justify the purchase, every day.

Despite the mixed economic climate, now is the time for T&D companies to kickstart fresh innovation and establish an edge. History shows businesses that invest in innovation during slower periods not only establish a short-term advantage but can drive ahead significantly when economies expand.  

As T&D manufacturers look to 2025, they should remember the following:

Download our full report to examine the developments that T&D manufacturers and retailers can focus on in 2025 to drive volume and value growth.


What’s inside:

  1. The Tech & Durables market today
  2. Innovation that increases consumer spending
  3. Product innovation: Where to focus in 2025
  4. Touchpoint innovation: Where to focus in 2025
  5. Building the future: Where manufacturers and retailers should focus
  6. Key takeaways

Download our full report