Draft beer is outperforming packaged products for share, sales and distribution in US bars and restaurants, new research from CGA by NIQ and Draftline Technologies reveals.
The exclusive Draft Beer Report provides a comprehensive guide to the latest trends and developments in the sector, which is now worth $21.8bn a year. There are currently around 1.5 million draft lines in the US—more than triple the number since the early 1980’s.
The report shares expert insights to help drive sales growth and engage consumers in the US, and explores:
- Beer in the US On Premise
- Craft and draft: A California case study
- The draft beer consumer
- Growing the draft market: Six areas for focus
Download the report to learn more about draft beer performance and opportunities for growth.
Visit Draftline Technologies here.
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