Top Wellness Trends to Know for 2024 - NIQ

Top Wellness Trends to Know for 2024


Top Wellness Trends to Know for 2024

In January, Sherry Frey, VP of Total Wellness and Brandon Galindo, SVP of Product Insights​ at NielsenIQ hosted a webinar diving into the trends we’re seeing emerge in 2024.

To make the valuable information even more actionable for wellness brands, we’ve broken it out into this easy-to-use eBook covering the shifts in wellness products and consumer behaviors.

Download the free eBook below to get actionable insights and plan for tomorrow and beyond.

In this eBook, we’ll share some of the most important health and wellness trends shaping the face of the Wellness industry in 2024. This includes looking at shifting consumer behaviors, trending product attributes, and how to use them to grow your brand.

In this eBook, we’ll look at:

  • How economic challenges are shaping the wellness market
  • What health and weight loss trends are growing
  • The growth of clean label
  • Consumer focus on sustainability
  • And More

Better Plan for 2024 with NIQ

Understanding the state of the current market, your position in it, and evolving trends hinges on your ability to access up-to-date and accurate data. NielsenIQ tracks 1,000+ attributes across total store and 250+ NielsenIQ-only attributes and can get granular with Product and Label Insights.

Learn more about our Health & Wellness offerings and sign up for a demo to see product attribute data in action. Our team is always here to help you get the data you need when you need it.

For emerging or growth CPG brands, the power to emerge on top of the wellness landscape rests in your hands. Fortunately, our Byzzer™ platform can help by providing comprehensive reports that help you understand shoppers’ needs and behaviors better. Best of all, we’ll give you actionable insights so that you know what to do next to grow your brand.