Turning up the volume in Asia Pacific

Drive better consumer and retail understanding with two quick reports


Turning up the volume in Asia Pacific

Drive better consumer and retail understanding with two quick reports


The Asia Pacific FMCG landscape presents both challenges and opportunities. In recent years, the FMCG industry has driven growth through price increases. However, the key to achieving long term success in the region is to drive organic and sustainable FMCG volume growth.

We bring you two reports that will give you a quick overview of the consumer and retail landscape within Asia Pacific – NIQ Consumer Pulse 2024 Report and NIQ Industry IQ Report, which will help you turn up the volume in the region and find growth for your business.

NIQ Consumer Pulse 2024 Report

Covering 14 markets, the NIQ Consumer Pulse provides a quick view of the Asia Pacific consumer and allows for cross-market consumer trend comparisons for specific industries. With this report you get:

Multi-market access: Total Asia Pacific view, plus market split for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam

Multi-industry insights: Alcohol, Baby Care, Beauty & Cosmetics, Beverages, Confectionery & Snacks, Dairy, Household products, Ice Cream, Packaged Food, Oral & Personal Care, OTC & Health Supplements

Multi-buyer group understanding: You can view the data by gender, age, and economic buyer groups (free spenders, cautious spenders, strict budgeters and strugglers)*

The report provides answers to questions like:

  • What are the biggest concerns that you are facing currently?
  • How important are the following health/wellness factors to you?
  • What factors impact where you shop?
  • What does sustainability mean to you?

We also cover additional industry-specific questions for the 11 industries in scope, like:

  • What trends are important to you?
  • What trends are currently being met by existing brands?
  • What influences you to purchase?
  • Do you intend to spend more/less in 2024?
  • Do you intend to trade up or down in 2024?
  • What health attributes are you willing to pay more for?

*Survey sample numbers provided and guidance on usage

NIQ Industry IQ Report

Our data shows that brands who are winning the volume game are expanding into adjacent categories, price tiers are polarizing, and the competitive landscape is evolving with brands entering new categories. Understand your new category landscape and identify growth opportunities for your brand with the NIQ Industry IQ Report.

Available markets: China (offline), Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand

Available industries: Alcohol, Baby Care, Beverages, Confectionery & Snacks, Dairy & Bakery, Frozen Food, Household products, Packaged Food, Pet Care, Oral & Personal Care, OTC & Health Supplements, and Tobacco

Available facts: Total industry size, importance of each category, category growth (value, volume & price), price tier trends by category and all manufacturers’ size and growth over the last 3 years from Retail Measurement Data (up to March 2024).

Sample insights that you can derive from the report include:

  • What is the size and importance of each category within your industry?
  • What drives growth for each category – value, volume or price?
  • Where are you ranked and how are you performing vs the wider industry landscape? For example who is #1 of Total Beverages or #1 of Oral/Personal Care in a particular market?
  • Get the full industry and category view with the full manufacturer performance insights to understand which manufacturers are driving growth and how are they performing

Ready to turn up the volume for your business?

Get in touch with us to understand the evolving consumer and retail landscape in Asia Pacific.