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Report

Winning in Horeca in Belgium

[x] mins read
Report

Winning in Horeca in Belgium

[x] mins read
Manufacturing
02_Elements/Icons/Print Print
Alcohol CPG Retail On-premise Channels Western Europe
  • In the heart of Belgium, where culture, tradition, and innovation intersect, lies a vibrant on-premise market teeming with opportunities for those with a discerning eye and a strategic approach.  
  • As the Belgian hospitality sector continues to flourish, understanding the latest consumer trends and behaviors is paramount for securing your position in this dynamic landscape.  
  • Delve into key insights presented in Gondola Day 2024 by George Argyropoulos, Client Solutions Director – EMEA at CGA by NIQ. 

Your Guide to Belgian BevAl 

In this illuminating deck, you’ll discover insights into emerging trends, opportunities, and categories with high growth potential. For example: 

  • High Engagement and Optimism: Belgian consumers love on-premise venues, with 39% visiting weekly. Their optimism for the future promises growth and innovation in 2024. 
  • Diverse and Evolving Drink Preferences: Belgians enjoy wine (50%), soft drinks (46%), and beer (45%). The trend towards local and craft beers shows a preference for authenticity. 
  • Influential Factors in Drink Selection: Bartender recommendations and online reviews significantly impact consumer choices. 
  • Strategies for Success: Elevate bartender training, craft enticing menu descriptions, and manage online reviews proactively. 
  • Unlocking Potential: Embrace emerging trends like NoLo drinks and craft beers.  

Success in Belgium’s HoReCa market hinges on a nuanced understanding of consumer behavior, coupled with strategic initiatives that cater to evolving preferences. By weaving these insights into the fabric of your business strategy, you can embark on a journey towards sustained growth and prosperity in one of Europe’s most dynamic hospitality arenas. 

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