Advanced Analytics for Assortment and Merchandising
Simplify planning, drive better performance, and create sustainable growth by improving the way you characterize, organize, and visualize your shelf.
Make category management pivotal to your strategic growth in a consumer recession
During our latest webinar, industry leaders and NielsenIQ experts from Europe, Middle East & Africa shared the strategic process for FMCG manufacturers to identify the growth areas within their category. Learn how to identify incrementality within your category range and how to maximize the winning power of your assortment.
Identify and implement a product mix that meets the needs of your diverse market
Improve shelf execution
Translate shopper and assortment strategy onto the shelf to ensure you maintain optimal share of space and positioning to increase sales
Measure the impact of shelf scenarios in-store and online
Drive incremental sales and better meet shopper’s needs with immersive reality tools to understand shopper behavior
Get ahead of the competition taking your analysis to the next level. Advanced Analytics can help accelerate your growth.