Advanced Analytics for Assortment and Merchandising

Simplify planning, drive better performance, and create sustainable growth by improving the way you characterize, organize, and visualize your shelf.

Latest Webinar
Latest Webinar

Make category management pivotal to your strategic growth in a consumer recession

During our latest webinar, industry leaders and NielsenIQ experts from Europe, Middle East & Africa shared the strategic process for FMCG manufacturers to identify the growth areas within their category. Learn how to identify incrementality within your category range and how to maximize the winning power of your assortment.

Overview
Overview

1

Optimize assortment

Identify and implement a product mix that meets the needs of your diverse market

2

Improve shelf execution

Translate shopper and assortment strategy onto the shelf to ensure you maintain optimal share of space and positioning to increase sales

3

Measure the impact of shelf scenarios in-store and online

Drive incremental sales and better meet shopper’s needs with immersive reality tools to understand shopper behavior

Find the right solutions
Find the right solutions
Contact us
Contact us

Better analytics creates better decisions

Ensure your data-driven strategy is used by the right user with the right knowledge at the right time.