The confidence of Britain’s hospitality leaders has fallen for the fifth quarter in a row as pressure mounts on operating costs, CGA by NIQ’s latest Business Confidence Survey shows.
The exclusive poll reveals only a third (33%) of leaders feel confident about prospects for their business over the next 12 months—8 percentage points down from October’s figure of 41%. Optimism is now at its lowest point since late 2022, and its second lowest since the COVID lockdowns of 2020. Confidence is even more fragile among independent operators at just 12%.
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