Emerging trends in online festive categories
India’s festive season is no longer defined by crowded stores—it’s dominated by digital carts. As consumers turn to e-commerce for everything from traditional sweets to tech upgrades, understanding what’s driving this shift is essential for brands looking to lead the season.
Our latest report reveals how digital-first shopping behavior is accelerating, especially during peak festive periods. With a 45X surge in e-commerce volumes, booming Indian sweets sales, and the rise of online-exclusive brands, the festive period now offers a window into the future of India’s online retail.
As festive sales rewrite the rules of engagement, brands must rethink their e-commerce strategy. Are you optimizing your digital presence, assortment, and messaging for the new Bharat shopper?
Inside the report
- Top-growing festive categories reshaping the digital shelf
- Regional variations in shopping behavior and product preferences
- Key value drivers for online-first shoppers—convenience, speed, and product exclusivity
- How quick-commerce and platform ratings are influencing consumer decisions
Find your next growth opportunity
Ideal for brands and retailers, this report helps you stay informed, uncover quarterly themes, and adapt strategies with agility—ensuring you never miss the pulse of the FMCG landscape.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
