The future of beauty is inclusive, expressive, and evolving
India’s grooming landscape is undergoing a transformation, led by a confident, digitally native generation. Gen Z men are at the forefront of this shift—unapologetically embracing skincare, self-expression, and redefining masculinity. In this dynamic market, traditional definitions of male grooming no longer apply.
NIQ’s Gen Z & Male Grooming report explores how India’s young male consumers are influencing the future of beauty and self-care. From increased demand for ingredient-led products to growing preference for local and natural brands, discover what matters to this emerging audience and how brands can capture their attention across online and offline touchpoints.
Key Insights You’ll Find in the Report
- Grooming trends led by Gen Z and GenX men
- The rise of skincare routines and hybrid beauty products
- Evolving channel preferences: online discovery and in-store purchases
- Local relevance: the growing trust in India-made products
- The role of social media in shaping perceptions of beauty
Why it matters
While Gen X still drives overall category spend, Gen Z’s influence is growing steadily. With over 46% of Indian consumers now prioritizing domestic brands, and younger men driving demand for inclusive and performance-led products, there’s a new frontier of opportunity for marketers.
Find your next growth opportunity
Know what it takes to win the next generation of grooming consumers in India and how your brand can stay relevant.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
