New research reveals that pub goers prefer a new style of service when visiting the pub, with more than half (55%) leaning towards pre-booking, ordering food and ordering drinks digitally, or forming a line away from the counter as opposed to spreading out across the bar.
The new GO Technology report, from leading hospitality tech provider Zonal, in partnership with NIQ, shows how growing demand for tech and convenience is shaping service in our pubs. In fact, over a third (34%) of all pub goers said they prefer to order from their table via an app or website, with Gen Z being three times more likely to prefer tech-based ordering
Discover all of this, and more, in this exclusive research report.
Download the latest GO Technology report.
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