January 2025

This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from January and February 2025 in Italy. 

For this January 2025 issue, we surveyed 751 consumers (aged 18+) between January 20th – 27th 2025. These consumers were situated across all Italian regions and must typically visit On Premise venues at least once within a 3-month period.

Featured: Hot Topic! Holiday consumption

This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.

In other countries, this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.

These monthly updates will help interested parties to stay close to the consumer’s intentions and behaviours for our beloved On Premise channel.

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Click here to read the information in Italian.

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