Discover How Canadians Are Responding to U.S. Tariffs
The landscape of trade between Canada and the United States is poised for significant change. As potential tariffs loom, Canadian consumers are preparing to adapt.
This report offers a glimpse into the emerging trends in consumer behaviour, revealing initial insights into how Canadians are responding to the prospect of increased trade barriers.
- Majority Awareness: Most Canadians are aware of the potential tariffs that may be imposed by the U.S. government.
- Boycott Movement: Many Canadians state they will boycott U.S.-made products, refusing to purchase them regardless of availability or price.
- Impact Perception: 92% of Canadians believe tariffs will negatively impact daily life in Canada.
- Product Identification: Are Canadians finding it easy to identify “Made in Canada” products on the shelf? What are the potential implications?
- Store Switching: A segment of Canadians is ready to switch to stores that make it easier to find Canadian products.
Anticipate the evolving Canadian marketplace and its implications for businesses and consumers. Act now before the imminent changes impact your business strategy!
Consider…
Tariffs are likely to impact most – if not all – material purchases
from cars and appliances to food and beverages.
Tariffs are already souring economic forecasts
as analysts and brands are facing stronger prospects of a recession and compromised business environment.
Tariffs may do substantial harm to foreign relations and institutional trust
which could have a long-term effect on consumer preferences and perceptions.