Shouldn’t innovation growth be more reliable than a coin flip?
Innovation sales are the key to growth. Companies that invest in and grow their innovation sales are twice as likely to grow overall sales. And yet, so many CPG manufacturers struggle with improving innovation sales. Just 50% of innovation launches show growth by the second year—meaning the other half are headed for delisting and discontinuation.
The sheer volume of product and research tools and resources available to assist in innovation development can feel overwhelming. But it doesn’t have to be.
Using NIQ’s Innovation Measurement powered by BASES, we reviewed 250,000 innovations across 130 categories. Our finding: Innovation vitality hinges not on using the latest trending tools or technology, but on a disciplined adherence to fundamental innovation principles. Top innovators define agility not as a rush to market, but as a commitment to continuous and efficient cycles of data-driven measurement, learning, and adaptation.
“Even the best processes, technology, and tools will not translate to success without the fundamentals in place.”
– Ramon Melgarejo, President, NIQ Strategic Analytics & Insights
A focus on fundamentals
Inside this report, we’ll show you how to take a fundamentals-first approach to innovation sales. Topics covered include how to:
- Redefine what it means to be agile
- Learn before, during, and after you launch
- Set realistic goals backed by actionable plans
- Champion early, end-to-end organizational alignment
- Focus on proactive measurement
- Optimize post–
Don’t wait to learn once you launch
Don’t miss out on these insights to grow your innovation sales.
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