Did you know Gen X (aged 45-60) is entering its peak spending years? In 2025 alone, Gen X consumers will drive $15.2 trillion (USD) in global spending. Between now and 2033, this cohort will be the highest-spending generation (per capita).
Our new global report, produced in collaboration with World Data Lab, examines key growth areas, as well as country and regional differences, in Gen X’s spending priorities over the next 10 years. It also identifies specific actions manufacturers and retailers can take to win this generation’s loyalty and earn more share of wallet.
Gen X is not a transitional generation; it’s your present-day profit center. If you fail to prioritize them now, you’re not just missing a moment—you’re risking a decade of loyalty and lifetime value.
Don’t miss out on the insights featured in this groundbreaking generational spending report.
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