Best Selfcare & Wellbeing Brand – Poland 2026

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.

This category recognises brands that help people take care of their wellbeing in simple, everyday ways. Through small daily rituals and moments of mindfulness, the awarded brands support balance, healthier habits, and a sense of doing something valuable for oneself. These are brands that make wellbeing accessible, personal, and relevant to everyday life.

The study is based on three perspectives that capture the relationships between brand perception, emotional connection, and market performance:

• Competence: The brand’s ability to support everyday wellbeing through simple, meaningful solutions that fit naturally into daily routines and encourage positive habits.
• Share of Soul: Reflects the emotional perception of the brand among consumers.
• Share of Wallet: Reflects the actual market success the brand has achieved in Poland.

NIQ is renowned for delivering unmatched business guidance through advanced analytics – from retail and consumer panels to brand tracking, price modelling, and trend research. Because being a loved brand is not enough: to truly become a Best Brand, companies must understand how emotional equity translates into market share and sales.