Report
Content That Converts: The Beauty Edition
Winning Beauty in an AI-Driven, Omnichannel World
Overview
Beauty shoppers have never been more connected, informed, or selective.
As wellness, self-care, and digital commerce continue to reshape the industry, beauty brands face a new challenge: creating content that not only inspires consumers but also converts across increasingly complex shopping journeys. From AI-powered product recommendations and social commerce to evolving consumer expectations around transparency and personalization, the rules of beauty engagement are changing rapidly.
Content That Converts: The Beauty Edition explores the trends, technologies, and shopper behaviours redefining beauty commerce in 2026, helping brands understand how to optimize product content, enhance discoverability, and drive conversion across every touchpoint.
Download the Report
Gain actionable insights into the future of beauty commerce and discover how leading brands can create content experiences that resonate with shoppers, perform across digital platforms, and succeed in an increasingly AI-driven marketplace.
Key findings
- 41% of beauty and personal care sales now happen online, with e-commerce growing significantly faster than in-store channels, reshaping how shoppers discover and purchase beauty products.
- 84% of shoppers are more likely to purchase when product attributes are easy to compare, highlighting the growing importance of clear, transparent, and optimized product content.
- 51% of shoppers are interested in AI-powered shopping tools, while beauty recommendations are emerging as one of the most common GenAI use cases.
- Beauty is evolving beyond appearance, with consumers increasingly connecting self-care, wellness, sleep, and daily routines to their beauty purchases.
What You’ll Learn
The full report explores the trends transforming beauty commerce today, including:
- How omnichannel shopping and e-commerce are driving the next phase of beauty growth.
- Why AI is becoming a powerful force in product discovery, recommendations, and purchase decisions.
- How changing consumer expectations around personalization, transparency, and convenience are reshaping the shopping journey.
- What brands must do to create product content that improves discoverability, engagement, and conversion across every touchpoint.
Download the Report
Gain actionable insights into the future of beauty commerce and discover how leading brands can create content experiences that resonate with shoppers, perform across digital platforms, and succeed in an increasingly AI-driven marketplace.
