Summary:
India’s FMCG market is operating in a period of heightened volatility. Inflationary pressures, evolving consumer price sensitivity, GST 2.0 transitions, and shifting channel dynamics are reshaping how growth is delivered – and where value is captured or lost.
NIQ’s Pricing and Promotion Thought Leadership – India Edition brings together data‑backed insights to help brands and retailers navigate this complexity. The report examines how Indian consumers are responding to price changes, promotions, and pack structures – and how these responses are influencing performance across categories and channels.
Moving beyond headline price moves, the study highlights the growing importance of promotion effectiveness, price elasticity understanding, and price‑pack architecture in sustaining growth in a structurally cost‑conscious market.
What you’ll learn:
- How India’s FMCG growth has turned increasingly price‑led amid GST 2.0 and inflation pressures.
- Which categories and channels are most sensitive to price changes – and which are not.
- Why a large share of promotions fails to deliver true incremental value.
- How Indian consumers are actively managing spend through trading down, bulk buying, and deal‑seeking.
- Why price‑pack architecture is critical to protecting penetration and unlocking value growth.
As consumer behavior becomes more deliberate and value‑driven, pricing effectiveness increasingly depends on precision and integration rather than isolated price actions.
