Report
Prime Big Deal Days 2026:
How Amazon’s October Event Reshaped Beauty Shopping Across Europe
Amazon’s Prime Big Deal Days has become a critical moment in the beauty calendar, giving brands an opportunity to drive visibility, acquire new shoppers, and accelerate sales ahead of the holiday season.
This report analyzes the performance of the October 2026 event across major European beauty markets, uncovering where growth occurred, which categories overperformed, and how shoppers responded to promotional activity
What You Will Learn
Amazon’s Growing Beauty Influence
Understand how Prime Big Deal Days increased Amazon’s share of online beauty sales across Europe and what it means for brands competing in the digital marketplace.
The Categories Driving Event Growth
Explore the standout performance of fragrances, skincare, beauty devices, and seasonal gifting categories during the event.
The Rise of K-Beauty
Learn how Korean beauty brands and products captured shopper attention and delivered strong growth across multiple markets.
Shopper Behavior Trends
Discover how beauty shoppers engaged with promotions, which products gained traction, and where brands found the greatest opportunities for growth
Why Download This Report?
Prime Big Deal Days is no longer just a promotional event. It has become a key indicator of changing consumer preferences and ecommerce momentum heading into the festive shopping season.
Download the report to understand where beauty shoppers are spending, which categories are winning, and how your brand can stay ahead of emerging trends.
