Unlocking Australia’s Ready-to-Drink Category
RTDs are a thriving part of the BevAl mix
Ready-to-drink has been a thriving part of the BevAl mix in both the On-Premise and Off-Premise in recent years, and all of NIQ’s research points to more growth to come.
RTD has stopped being a niche play and has become one of the biggest growth stories in Australian alcohol – growing more than twice as fast as the total liquor market On-Premise, while quietly picking up momentum in the Off-Premise too.
Faster growth means fiercer competition
As more suppliers enter into the category, understanding who is buying RTDs, where they’re drinking them, and why they’re choosing RTDs over beer, wine or spirits has never mattered more.
30.5% Two-year growth in On-Premise RTD sales by value
Nearly triple the pace of total liquor market
14 cents of every dollar spent on liquor in Australia’s On-Premise goes to RTD
The category draws share from spirits and beer
3.7 million Australian households buy RTDs in the Off-Premise
Online sales up 37.4% year-on-year
“This data confirms what we’re seeing across every state and every channel – RTD isn’t just growing, it’s actively reshaping how Australians choose to drink. For manufacturers, the message is clear: the brands that understand flavour trends, price sensitivity and the On-Premise path to purchase will be the ones that capture this growth, not just ride alongside it.”
Ryan Winslade, Client Solutions Director, Australia
Ready to Drink? Get Ready to Grow
To uncover more insights on where the RTD growth is coming from, who’s driving it and how to win share in one of the most competitive categories – get in touch.
