About Elon Group

Operating in the Nordic countries of Sweden, Norway, Denmark, Finland and Iceland, Elon is one of the Nordic region’s leading retail chains for home electronics and white goods, with over 400 stores in Sweden alone. Following a merger with Electra in 2022, the group added more categories including consumer electronics, telecoms, and IT products. As well as selling direct to consumers, the B2B business sells to home builders and other industries.

The retail business is organized in a unique way, with many independent specialist stores as shareholders. They offer excellent local market expertise and customer service, and by joining Elon Group benefit from its buying power and wider industry knowledge. Compared to a franchise or wholly owned model, this approach means that the shareholders are highly engaged in the business and the sector. Elon Group reports to this audience in the same way it does to Nasdaq Sweden, institutional shareholders and its B2B audience.

Grabbing opportunities and defending market position

Elon provides its own sell-out data to GfK’s point of sale panel and in return receives market-level information. The player uses the intelligence to evaluate its own performance and position against the market as a whole and to manage and track product assortment and promotional campaigns. The team analyzes sell-out data from stores, sales by volume and value, and the evolution of market share. Trend data is reviewed by category, brand, and price which are contrasted to the market overall and by individual channel. From here, Elon creates a SWOT analysis and implements action plans by category. Their progress is reviewed and modified with every new dataset. Armed with this level of strategic and tactical information, the teams can respond fast to grasp emerging opportunities and defend their market position.