Business Challenge
In pursuit of its mission to offer consumers the best snacking options, Calbee Moh Seng recognized the need to gain deeper insights into consumer purchasing behavior, brand perception, and its competitive positioning vs competitors. Calbee Moh Seng aims to evolve the Calbee brand image to reflect a more innovative and modern identity.
Why choose NIQ?
Calbee Moh Seng leverages NIQ’s Retail Measurement Services (RMS) to track sales across key channels, retailers, markets, and shopper groups, enabling data-driven strategic decisions.
Recognizing the value of these insights, Calbee Moh Seng wants to deepen its collaboration with NIQ to better understand brand perception—key to building brand loyalty and enhancing consumer engagement.
“Partnering with NielsenIQ has enabled Calbee Moh Seng Pte Ltd with the ability to better understand consumer behavior and brand perception, allowing us to make more informed business decisions to drive the company forward.”
Calbee Moh Seng Pte Ltd
How did NIQ help?
NIQ suggested to run a brand health study to solve business challenges:
- Brand Perception Analysis: Measure how consumers feel about the brand, uncovering emotional drivers that influence loyalty and advocacy.
- Competitive & Market Share Intelligence: Benchmark performance against competitors and track shifts in market share to inform strategic decisions.
- Channel Insights: Discover where consumers are buying—whether in-store, online, or on-the-go—to optimize distribution and retail strategies.
- Purchase Frequency Tracking: Understand how often consumers are reaching for snacks, helping to fine-tune promotions and loyalty programs.
NIQ’s brand health study exemplifies how strategic data-driven decision-making gives businesses the ability to make informed decisions, whether it’s about marketing strategies, brand optimizations, or customer service improvements, and highlights the value of a partnership dedicated to driving growth and excellence.
Results
From NIQ’s brand health study, Calbee Moh Seng gained a better understanding of:
- Consumption behavior for potato-based products category
- Evaluating brand KPIs
- Identifying drivers of brand equity
- Competitor’s strengths and weakness
Let’s partner up!
Learn how working with NielsenIQ can help you redefine how you engage with your customers.
