Success Story
Tassal: a more efficient, connected approach to insights
How Australia’s leading seafood producer uses NIQ Discover to connect retail measurement and consumer panel data, improve efficiency, and bring sharper insights to retail partners.
Tassal is Australia’s leading seafood producer, and for 30 years they have been proudly producing delicious, fresh, and nutritious seafoods, including the Atlantic Salmon, Aussie Tiger Prawns and Cone Bay Barramundi.
As their business evolved, Tassal saw an opportunity to become more insight-led in its planning, sales, and partnerships with retailers. Before working more holistically with NIQ, Tassal was managing retail measurement data and panel data through different providers, which created two key challenges:
- When the team had a business question, they often had to brief multiple agencies, each approaching the answer through different data sources, methodologies and service models.
- Retail measurement data could show what was happening in the market, while consumer panel data help explain who was buying, where they were buying, and why behavior was changing. But when those data sets lived separately, it took more time and effort to bring the full picture together.
Tassal needed a simpler way to access, manage, and apply insights into growth strategies.
By partnering with NIQ, Tassal was able to create a stronger foundation for insight-led growth.
The impact:
Connect decision-making
The team can bring together market performance and shopper behavior to build a clearer view of what is happening and why.
Improved efficiency
NIQ Discover and It’s Excel integration and AI features support faster, more practical reporting and analysis.
Trusted partnership
Tassal moved from briefing multiple providers to working with one partner across retail measurement and consumer panel insights.
Smooth transition experience
NIQ provided dedicated onboarding support, helping Tassal navigate the changeover with confidence.
One connected platform to unleash the power of data
With NIQ Discover brought retail measurement and consumer insights into one intuitive analytic platform.
For Tassal, this wasn’t just about having data available. It was about making that data easier to use, collaborate on, and quickly apply for growth moves.
NIQ Discover stood out as a platform designed for end users, not just technical specialists. The new users were able to navigate the platform and find answers quickly, with minimal guidance.
“It was pretty clear that the NIQ Discover platform was a really intuitive piece of technology.”
– Kieran Maguire, Category Manager, Tassal
A partnership built for better outcomes
A transition to one agency of this scale can be complex, particularly when it involves multiple datasets, internal stakeholders, and the established way of working.
Tassal highlighted the value of NIQ’s dedicated onboarding support in making the process smooth and well-managed. Having a specialist team focused on onboarding made a meaningful difference, helping manage complexity while keeping the business informed along the way.
“This transition’s not really been an evolution, it’s really been a revolution. We have fundamentally changed the way that we work with agencies.”
– Kieran Maguire, Category Manager, Tassal
Bring your data together. Bring your strategy to life.
NIQ brings together trusted retail measurement, consumer panel insights, and an intuitive analytics platform to help your teams understand what is happening, why, and what to do next.
Whether you are looking to simplify data management, strengthen retailer conversations, or make insights easier for your teams to use, NIQ can help.
