Packaging design has many responsibilities across the consumer buying journey. With top performing package designs being noticed by nearly 70% more consumers than bottom-performing designs, it is vital to have packaging that catches consumers’ eyes.​ 

NielsenIQ BASES mined 10 years of pack research from over 4,000 packs and shelves studied using non-conscious consumer responses. Learn about the results, and the importance of packaging design, in this episode of the BASES Masterclass Webinar Series.