2026 CEW x NIQ Beauty Webinar
Beauty 2027: Where Growth Will Come From Next
Join NIQ and CEW UK on 19th November for a webinar exploring where the next wave of Beauty growth will come from.
2026 evidence → 2027 implications → actions for beauty leaders
About webinar
Drawing on NIQ’s latest global data, Eric Mills and Natacha Chiffi will unpack the market, category and consumer shifts redefining Beauty, and how the path to purchase is evolving across social, ecommerce, physical retail and emerging AI-assisted discovery. Whether you’re a brand leader, retailer, marketer or strategist, you’ll leave with clear 2027 implications and practical takeaways to help you stay ahead.
Webinar Details
- Date: Thursday, 19 November 2026
- Time: 4:00 PM GMT
- Location: Zoom Webinar
- Duration: Approximately 1 Hour
Eric Mills is a Senior Thought Leadership Consultant within NIQ’s Global Beauty vertical. With deep expertise in global beauty trends, consumer behaviour, and emerging market dynamics, Eric helps brands and retailers navigate the evolving beauty landscape through data‑driven insight and strategic storytelling.
Eric Mills
Global Customer Success Thought Leadership Beauty Lead, NielsenIQ
Passionate about beauty, consumers and the way the industry continues to evolve, Natacha has over 16 years of experience spanning formulation, packaging, anti-ageing medicine, and market intelligence. She now leads NielsenIQ’s European Beauty Retail vertical. Natacha works closely with retailers across Europe to help them support their understanding of consumer expectations, identifying growth opportunities and stay ahead of emerging trends.
Natacha Chiffi
European Beauty Retail Lead, NielsenIQ
What you will learn from the webinar
Find the Growth
Understand where category, market, and consumer momentum is shifting and identify future growth opportunities.
Win Discovery
Learn how brands can stay present wherever Beauty consumers discover, evaluate, and buy.
Build for What’s Next
Turn innovation, omnichannel execution, and AI-era visibility into competitive advantage.
Agenda & Topics
Opening | 3 Minutes
Welcome from CEW UK & NIQ and the big question: Where will the next wave of Beauty growth come from?
01 | Global Beauty Insights: Where Growth Is Moving Next
Eric Mills
Global Customer Success Thought Leadership Beauty Lead, NielsenIQ
Explore the global market, category, and consumer shifts shaping tomorrow’s Beauty landscape.
- Beauty landscape: growth is increasingly selective
- Mature vs. emerging market opportunity
- Mass, prestige, and value dynamics
- Category and consumer shifts
- K-Beauty, Male Beauty, and Fragrance trends
- Innovation beyond the product
- Changing needs, routines, and category boundaries
2027 Key Question:
Are brands investing where future demand is forming, or where historical growth came from?
02 | The Evolving Path to Purchase
Natacha Chiffi
European Beauty Retail Lead, NielsenIQ
Discover how ecommerce, social commerce, physical retail, and AI are reshaping Beauty discovery and conversion.
- How retail is reshaping Beauty discovery
- The changing channel ecosystem
- Bridging digital discovery and physical distribution
- AI-assisted consumer journeys
- Implications for brands and retailers
Consumer Journey Evolution
Social Discovery → Ecommerce Conversion → Physical Retail Scale → AI-Assisted Discovery
2027 Key Question:
As discovery moves from search and social toward AI-assisted journeys, what changes for brands and retailers?
03 | Audience Q&A and Close
Eric Mills × Natacha Chiffi, moderated by CEW UK.
Closing Question: What is one thing Beauty leaders should stop, start, and accelerate in 2027?
Prepare for Beauty Growth in 2027
Gain evidence-based insights, practical recommendations, and strategic actions to help your brand stay ahead in an evolving beauty landscape.
