Discover how Category Management empowers your organization to make smarter, data‑driven decisions that boost sales, streamline assortments, and elevate the shopper experience across channels.
In this session, our experts Chyrssa and Jana will guide you through proven, practical approaches, covering everything from shelf optimization and shopper‑led assortment design to pricing and promotional tactics that drive measurable impact.
You’ll also get a preview of the workshop pathways available to help your teams embed these principles, build stronger retailer partnerships, and activate Category Management for excellence in any retail environment.
What will you learn?
- Unlock the core value of Category Management: Understand its benefits for manufacturers and retailers, and how disciplined, data driven processes reveal new business opportunities.
- Master the foundational steps of the Category Management process: From defining categories and roles to assessment, scorecard creation, and strategy development.
- Explore current trends and real case examples: Get introduced to the broader set of NIQ workshops available to deepen your Category Management capabilities across strategy, analytics, and execution.
Webinar overview:
Date: March 3rd, 2026 , 11AM CET
Presenters: Chyrssa Asmatzi and Jana Volovika, NIQ Strategic Analytics and Insights
Meet our experts:
Chyrssa Asmatzi
Chryssa Asmatzi has more than 25 years of experience in retail, with expertise in all facets of marketing, branding, communications, business development, e-commerce, and category management for key retailers in Greece. She specializes in strategic planning and analysis, shopper marketing, customer insights, digital marketing, and has a passion for e-business and innovative communication strategy development.
Jana Volovika
Jana Volovika has more than 10 years of experience in retail, with expertise in-store operations, category management to private label development, and brand management. Currently, she leads our workshops in Europe, delivering a series of training with an integrated perspective that combines manufacturing, retailing, and the use of big data. As of February 2021, she is part of the advisor’s group to the Category Management Association board.
