Non-Alcoholic Beverages is the only category showing an increase in the number of innovations launched compared to the same time a year ago, with a symbolic increase of 1%.

However, when comparing to Q3 2023,  Alcoholic Beverages and snacks are the two categories showing increases in innovation launches, while Non-Alcoholic Beverages show a symbolic 1% decline

Confectionary & Snacks once again holds the top spot when looking at the highest number of innovations sold on promotion. Home Care is the category where innovations have the highest average velocity and the highest innovation contribution to total sales across all categories.

Category with highest number of innovations sold on promotion

Category where innovations have the highest average velocity 

Highest innovation sales contribution to total value sales

Compared to last quarter, there is almost no change in total innovation contribution, which now stands at 5.2%. – a 0.1% increase since our last update. When looking at innovation sales on promotion, it’s a similar story . We see only a 0.1% increase, measuring at 31.6%​ 

Looking at the most active brand owners in terms of innovation launches, 4 out of 5 companies are players in Personal Care, with P&G leading the pack. PepsiCo is the only player from the Food and Beverages segment in this quarterly update.

With value sales on the rise for both the total market and innovations, it is interesting to note that we see fewer total products on shelf. At the same time, the number of new items being launched continues to decrease as well. 

When it comes to the average eq price, while the total market sees a slight increase of 3.2%, the innovation average eq. price has seen a dramatic increase of almost 40% compared to previous quarter. 

Meanwhile, average item velocity shows a solid increase of 7.7%, while innovation item velocity displays a decline of 7.9%