BASES
See tomorrow, today
Success in today’s marketplace requires dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way.
The best innovators see 3x greater performance1. How can you make better brand decisions while going faster and using fewer resources?
Building bigger, better brands the first time: that’s why BASES exists. We help you make those difficult decisions and efficiently optimize from the start.
With innovation, renovation, strategy, and go-to-market optimization, BASES is your partner in brand success.
Success is not only possible – it’s predictable.
The best brands:
■ Identify the right white spaces
■ Build a compelling proposition
■ Optimize the product experience
■ Activate with high ROI marketing
All of which can be done in any category,
in any market.
#OptimizingGrowth
Is your business growing the right way?
Explore our Innovation Hub to find:
Free downloadable Analysis and Infographics
Webinars
Podcast
Articles
360° consumer view
By integrating the power of behavioral science and Nielsen Neuro into our portfolio, BASES consulting has expanded.
Whether it’s packaging, advertising, or brand strategy, we offer comprehensive solutions that account for both the explicit (System 2) and implicit (System 1) aspects of consumer decision-making.
Proven, predictive analytics
BASES consulting is built on a foundation of tools that are validated to predict in-market outcomes.
We combine advanced predictive analytics, the most rigorous and reliable neuroscience in the industry, proprietary benchmark data, expert advice, and modern, agile technology.
Most experience
For 40+ years, BASES has served as the industry’s gold standard for new product launch assessment and optimization.
We’ve studied more than 300,000 new products in 80+ markets across all types of launches. Additionally, BASES has nearly 200 patents standing behind our work.
1 Source: BASES R&D, “Building a Modern Innovation Ecosystem”
- Identify innovation opportunities
Build your brand for the future by discovering white spaces
01
BASES Architect
Develop winning strategies for your brand based on understanding unmet consumer needs and potential future trends.
- Ensure a compelling proposition
Explore millions of initiative opportunities with AI to identify the most promising options.
01
BASES Optimizer
Explore millions of initiative development opportunities with machine learning analytics to identify the most promising options.
02
BASES Quick Screen
Assess new product innovation ideas as quickly as overnight.
03
BASES Quick Predict
Predict the potential of your innovation concepts using BASES proprietary Activation Profiles and optimize for maximized consumer potential.
04
BASES Renovator
Predict the potential of your renovation concepts against top competitors and optimize for maximized consumer potential.
- Optimize the product experience
Ensure your product exceeds expectations
01
BASES Creative Product AI
Test and optimize product performance to improve product flavour, aroma, or texture by combining effective methods of sensory testing and custom product testing in a fast and efficient way that uses both Human responses and Machine Learning AI.
02
Product Optimization
Produce the best possible formulation and achieve product superiority with the right ingredient costs.
03
BASES Quick Use
Predict the potential of your innovation’s concept-product fit and optimize for maximized consumer potential.
- High-ROI marketing plan
Evaluate the potential of your innovation, determine the proper allocation of marketing support, and improve ROI
01
BASES Volumetric Forecasting
Accurately predict sales for new products or refreshed brands with superior accuracy and recommendations focused on maximizing revenue across different marketing strategies.
02
BASES Easy Plans
Save time and streamline processes while increasing the quality of your forecasting estimates with expertly created, customized marketing plans.
03
BASES Franchise Growth Analysis
Ensure that new products are incremental to your brand and identify ways to minimize cannibalization.
04
Brandbank Category Insights
Drive product innovation with world class data and become the category leader
- Optimal price & assortment
Determine the innovations and product assortments that maximize incrementality as well as optimize pricing and price-pack architecture for your portfolio
01
BASES Variety Rank and Sort
Determine which new varieties/items drive the strongest preference and maximize volume potential for your brand or sub-brand.
02
BASES Line & Price Optimizer
Simulate product assortment changes, alternative pricing scenarios, pack size changes, new price-pack architecture, and new promotions.
03
BASES Price Advisor
Identify the optimal price for new products and refreshed brands by evaluating the volumetric opportunities across a broad range of prices.
- Brand-building advertising
Drive successful advertising that builds distinctive brands and motivates your potential buyers
01
BASES Ad360
Optimize your ad with precise guidance and validate its potential impact, based on implicit brain processing and quantitative explicit response.
02
BASES Neuro Ad Optimizer
Determine how to optimize communication for maximum in-market impact and identify the most salient elements to retain in shorter executions, all while qualifying your copy.
- Neuroscience-led insights
Elevate branding, optimize ads, and validate packaging impact using advanced neuro techniques
01
BASES Neuro
Create superior brand communications by directly measuring consumer responses from the brain.
02
BASES Ad360
Optimize your ad with precise guidance and validate its potential impact, based on implicit brain processing and quantitative explicit response.
03
BASES Pack360
The first and only pack validation tool that fully maps the shopper experience with packaging from the non-conscious approach at the shelf to the conscious decision to place in their basket. Utilizes both Neuro methodologies (eye-tracking and EEG) as well as behavioral surveys.
- Effective package design
Ensure impactful packaging across the shopper journey
01
BASES Design Audit
Understand your current pack performance as well as ownable pack visual assets. Uncover the strengths and weaknesses of your current packaging as well as those of your competitors.
02
BASES Design Diagnostic
Focused pack screening utilizing BASES proprietary Studio system and Pack Eye-Tracking. Get results in as little as five days.
03
BASES Design Navigator
Screening methodology to identify which pack design direction best fits your objectives as well as areas for improvement. Empower broad creative exploration and remove subjective decision-making.
04
BASES Pack Survey+
Understand your new pack’s performances across the full shopper journey before launch. Utilize web eye-tracking, our proprietary purchase preference modeling, and neuroscientist consultation to evaluate the performance of the new pack designs both on and off the shelf.
05
BASES Pack360
The first and only pack validation tool that fully maps the shopper experience with packaging from the non-conscious approach at the shelf to the conscious decision to place in their basket. Utilizes both Neuro methodologies (eye-tracking and EEG) as well as behavioral surveys.
- Monitor in-market performance
Stay informed of innovation trends, competitive launches, and your own launches as they enter the market
01
BASES Innovation Measurement
Proactively measure the performance of your launches, competitive launches, and innovation trends to make informed launch decisions backed by our AI-enabled platform using exclusive innovation-centric characteristics and NIQ RMS “total marketplace” data.
BASES Global Breakthrough Innovation Report
Celebrating 10 years of product innovation
- Consumer packaged goods
With 40+ years of experience, BASES is the gold standard for conceptualization, product evaluation, and optimization.
- Restaurants
Specialized solutions powered by BASES expertise and encompasses the unique purchase, interaction dynamics, and nuances of guests.
- Alcoholic beverages
Tailored BASES solutions include design audit of the category and specific concepts, as well as concept and product evaluation.
- Retail
Specialized solutions to evaluate strategy and store traffic drivers, shopper and service engagement, marketing and communication optimization, and private brand development.
- Gaming
Across platforms, services, and content, BASES helps companies understand audiences and optimize performance, from announcement through launch and even through post-launch.
- Cannabis
From drivers of brand/format choice to evaluating and optimizing new propositions, BASES offers customized solutions for this fast-growing industry.
- Technology, household durables, & more
BASES continually adapts and evolves its capabilities and has advanced solutions sets to identify, validate, and size the potential of new services or products in many other industries.
- Relaunches
Many of BASES capabilities can be applied to both new products and relaunches, and BASES offers highly robust capabilities for optimizing and sizing your brand renovation efforts.
Hear from the US Ad Council about the role NIQ BASES neuroscience-based solutions have played in optimizing their creative.
Analysis and Data • Webinars • Podcasts • Articles
Sign of the Times
Optimizing for growth
in a new world of worth
Visit and Bookmark our Thought Leadership by NIQ BASES Content Hub and do not miss our latest insights.
