Innovation Performance Measurement

Measure, monitor, and manage new product launches in real time.


Crack the code on innovation measurement

Always-on, AI-powered apps automate the manual process of measuring and analyzing the innovation landscape, so your teams have competitive intel and more time to act on it.

See competitive launches as they enter the market
Manage your launches, act on the fly

Drive more growth with just a few clicks

A new CPG product enters the market every two minutes. But you don’t need a library of spreadsheets or an army of analysts to understand the innovation market. With NielsenIQ Innovation Performance Measurement, you can automate the tasks of measuring, monitoring, and managing innovations in your category, and ensure your next launch drives meaningful growth.

Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features


On-demand innovation detection

AI-powered tech automatically identifies new products (and their features) as they hit the shelves, so you can track macro trends or individual UPCs.


Automated analysis
and alerts

Dashboards with foundational performance metrics and built-in alerts help you manage launch performance and incorporate updates into your daily routine.


AI-powered product

A similarity algorithm combs thousands of data points to find launches similar to yours, so you can benchmark performance against the most relevant competition.


How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.