Evaluate packs across the full shopper journey
Utilize best in class System 1 and System 2
techniques to assess and refine packaging
BASES Pack Design
Understand your new pack’s performance across the full shopper journey
including shelf engagement, active shopping at shelf, reassurance to close
the sale and the ability of the pack to drive equity at home.
What is it?
Understand your new pack’s performance across the full shopper journey including shelf engagement, active shopping at shelf, reassurance to close the sale and the ability of the pack to drive equity at home.
How does it work?
We combine our best-in-class Neuro EEG capabilities with validated behavioral measures to offer a range of solutions. Our proprietary modeling understands the potential sales impact of pack changes while our on-staff Neuroscientist PhDs analyze shoppers’ non-conscious reactions and behaviors.
Fully map the pack experience from the non-conscious to conscious
Validated & databased EEG measures that no other company can match
In-depth system for pack refinement to evolve strategies into winning designs
BASES Model to provide the potential sales impact of the pack change
Full toolkit of solutions across the Design Journey. Evaluation of 2D & 3D changes as well as the functionality of new packs
Pre-design
Pack Audit
How is our current packaging performing today? What visual assets do we own?
BASES Design Audit
Design phase
Pack Screening
Which design direction best fits our objectives? How can we improve it?
BASES Design Navigator
Pre-launch
Pack Validation
Is our packaging ready for market? Any refinements before launch?
BASES Pack360
BASES Pack Survey+
Want to learn more?
Our team is here to help as you develop your next pack design innovation.
