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Report
Beauty & Personal Care
NIQ insights power the beauty industry
NielsenIQ (NIQ) provides unique insights and robust analytics to meet the beauty and personal care needs of manufacturers, retailers, and beyond, enabling companies of all sizes to make strategic decisions to drive their business forward.
Committed to providing the Full View™ of the beauty consumer, we deliver actionable insights that are as broad in scope as they are deep—so that you can take immediate action to meet consumer demand and drive growth.
With our best-in-class beauty insights and related solutions, you can:
- Understand evolving beauty consumer habits across online and offline channels with NIQ’s Omnishopper solution. Develop data-backed plans and tailor-made strategies unique to your customers–wherever they shop.
- Improve decision-making and innovation with NIQ BASES, the world’s largest set of behavioral data that empowers you to meet ever-changing consumer demand. With innovation, renovation, strategy, and go-to-market optimization, NIQ BASES is your partner for success.
- Ensure the right pricing and promotion strategy with more granular data and more accurate recommendations.
- Uncover blind spots and stay ahead of emerging trends with NIQ’s Retail Measurement Services (RMS). NIQ measurement is the global industry standard for quality data on product movement, market share, distribution, price, and other market-sensitive information across 90+ countries.
- Win the digital shelf improve sales performance and boost retailer collaboration with predictive analytics from our cutting-edge profitability, assortment, and supply chain AI solutions.
- Measure the market through the lens of claims, certifications, and ingredient-level product characteristics for deeper insight into what’s important to consumers.
Case Study
Find out how L’Oreal partnered with NIQ to drive ecommerce growth through understanding consumer behaviour
Commentary
The Global Beauty Edit: Seeking Balance for Growth in 2025
In the dynamic beauty industry, success in 2025 hinges on a single, overarching theme: balance. The push and pull between innovation and tradition, affordability and luxury, sustainability and scalability, and personalization and inclusivity is reshaping the landscape for beauty manufacturers and retailers. Striking the right equilibrium will determine who thrives in this $1 trillion global market.
Commentary
The Evolution of Beauty Retail and Why Brands May Need to Re-Think Their Go-to-Market Strategies
Featured Product
Now available: Premium insights through Beauty Inner Circle
Gain access to in-depth reports offering a deeper look into and advanced analysis on the latest innovations in the industry, providing you with unique insights into current trends and how they may impact your business.
Featured Product
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
Reports
US OTC Impact on TikTok Shop
Over-the-counter (OTC) health products are taking TikTok Shop by storm—especially supplements, vitamins, and oral care, which dominate consumer spending in this space. Leading the charge are trending brands like Microingredients, Mary Ruth’s, and Gurunanda, capturing the attention (and wallets) of a younger, diverse, and budget-conscious audience.
Whole Body Deodorant: Premiumization of a Mature Category
This report explores how whole body deodorants are driving incremental growth in a mature category by commanding higher price points and attracting affluent, multicultural consumers.
Global Sun Savvy: 2025 Sun Care Trends
The insights cover regional perspectives and performance on Sun Care, uncovering the market growth opportunities, as well as detailing who the Sun Care consumer is and how seasonality, weather and promotions influence performance. Learn more about what is driving the category forward and how future of the category could evolve.
Global What Can Beauty Learn from the On Premise in 2025
“The On Premise sector offers unique insights and opportunities for the beauty industry. From personalized experiences to trending cocktail flavours, On Premise environments provide valuable lessons for beauty brands.
Meet the team
Tara James Taylor
SVP, Global Beauty Personal Care Vertical
SVP, Global Beauty Personal Care Vertical
With 25+ years of Beauty experience within the data analytics and consumer insights industry, Tara founded the NielsenIQ US Beauty Vertical and now leads Global Beauty and highly successful teams to drive proactive insights that guide manufacturers through business challenges.
Therese-Ann D’Ambrosia
VP, US Beauty & Personal Care Vertical Lead
VP, US Beauty & Personal Care Vertical Lead
Therese-Ann is a dynamic, results-driven client management, media and marketing research, and sales executive with 20+ years experience delivering consulting and business solutions to internal and external clients. She delivers outstanding results produced by forging strong and long lasting relationships.
Jacqueline Flam
SVP, Beauty, Drug and OTC Retail
SVP, Beauty, Drug and OTC Retail
With 20+ years of experience in the beauty space, Jacqueline partners with diverse Retailers to uncover insights, leverage new technology platforms, drive marketing and sales strategy, and identify unmet consumer needs.
Anna Mayo
VP, Beauty Vertical
VP, Beauty Vertical
Anna is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 90 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.
Claire Marty
VP, Beauty Global Client Development
VP, Beauty Global Client Development
Claire has been with NielsenIQ for over 20 years. Her role involves understanding deep consumer insights, delivering strategic recommendations, and optimizing execution for global beauty brands. She has a strong understanding of the global beauty consumer, shopper behavior and retail landscape.
Liz Bonofiglio Reaney
Director, Beauty Account Development
Director, Beauty Account Development
With 20+ years of beauty industry experience, Liz is responsible for developing and executing a growth strategy and sales plan for new client acquisition, building key industry relationships with C-suite level executives and identifying new opportunities for beauty industry partnerships.
Erica Moore
Associate Director, Client Service
Associate Director, Client Service
Erica has decade of expertise in beauty and customer experience, having led innovative strategies for major accounts like Walmart and subscriptions at GLOSSYBOX, and has a proven track record of fostering strong client relationships and driving results that elevate brand performance.
Bilal Habib
Global Group Client Lead
Global Group Client Lead
Bilal has 15+ years of experience with NielsenIQ working across multiple geographies and roles. He is currently a group client leader in the global clients team working on multiple categories including beauty.
Glow Up Your Brand During Seasonal Peaks
Discover how beauty shoppers engage during seasonal and special occasions—and how your brand can shine.
Visit our Seasonal Shopping Insights hub for beauty-focused insights.
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