Best Brands

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ/GfK) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success. 

Best Product Brands award is the main award of the Best Brand Research, where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul. 

285 brands from 22 different categories were closely examined by NIQ/GfK, to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers. 

Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.

NIQ/GfK is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.