Best Brands
Best Gen Z Food & Beverage Brand
The Top 10 highest ranking brands in the award category Best Gen Z Food & Beverage Brand
1.
Tea
99.3
POINTS
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
Pasta, Rice, Groats
94.9
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
Packaged Meat
93.3
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
4.
Salty Snacks
90.3
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
5.
Sweets
87.9
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
6.
Non-Alcoholic Beverages
75.6
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
7.
Water
75.2
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
8.
Sweets
73.2
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
9.
Seasonings & FIXs
71.9
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
10.
Frozen Foods
69.9
This year’s award shines a light on GenZ and their very specific demands on brands in the Food & Beverage category.
For a comprehensive measurement of brand success and future potential, this study combines three different perspectives in a causal model.
– Competence: whether a brand fits the lifestyle of GenZ and their values.
– Share of Soul: emotional perception of people toward the brand.
– Sahre of Wallet: how people think rationally about a brand and act accordingly – creating market share and customer loyalty, growing in the market, etc.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Best Brands
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