Gen Alpha Skin Care

NielsenIQ dives into Gen Alpha’s latest obsession, skin care

Gen Alpha has been making headlines recently over their obsession with skin care. From taking over Sephora to buying high end brands like Drunk Elephant, there has been no shortage on commentary for this latest craze. NIQ wanted to know, are the sales matching the hype?

In our latest analysis, NIQ uses the power of our panel to dive into the facial skin care trends of the gen alpha consumer.