Category Shopping Fundamentals
Connect the dots along the shoppers’ path to purchase
Win customers and build loyalty with powerful shopper insights
Category Shopping Fundamentals maps out all phases of the purchase journey for omnichannel, in-store, and online purchase occasions. This study provides powerful insights across 150+ food and non-food categories in 98 brick & mortar and online banners across the marketplace. Gain a critical understanding of the trends and patterns that can inform strategic decisions for retailers and brands looking to optimize their sales strategies and meet the evolving needs of shoppers.
Get an end-to-end view of the shopper journey
Pre-Trip
To what extent are category purchases planned vs. impulse? What are the main touchpoints?
Shopping
Is the category purchased in-store, online, or both?
Post-Trip
Who is the intended consumer, and how did they use your product?
Extensive coverage that delivers holistic insights.
159
CPG Categories
Across beverage, food and non-food categories.
800+
Brands
Ask an expert for complete brand coverage.
84+
Retailers
Covering brick & mortar and e-commerce retail.
Online purchase behavior
Busy consumers are utilizing online trips more often, driving a shift in channel while pulling forward intended consumption timing.
Promotions and price comparisons
During times of inflation, as consumers become more conscious of savings, retailers and brands that best address consumers’ needs for coupons/promotions will have a competitive advantage in the marketplace.
Quality and Value
While being more price-conscious, consumers do not automatically seek the lowest price. Most shoppers are seeking value – a balance of quality and price.
Answer your key shopper journey questions
- How is the shopper’s path-to-purchase different during a recession?
- How does inflation impact impulse vs. planned purchases?
- Which category is a trip driver?
- How can you influence decisions at the shelf and online?
- How satisfied is your shopper with the selection at shelf?
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