CosmoProf 2024

The Hispanic Beauty Consumer

Hispanic consumers are an undeniable force in the US economy. They will be the fastest-growing demographic group over the next 40 years, and currently represent over $2.7 trillion in buying power. Hispanic consumers are passionate when it comes to beauty, with strong emotional attachments to the category, and they are willing to spend on products that make them look and feel their best. In this report, we will dive deep into the Hispanic consumer, exploring where they shop, what they buy, and how you can position yourself as a brand or retailer to find success among this increasingly important consumer group.